LinkedIn Boot-Camp

When you come up in a recruiters search, LinkedIn will be the first place they will go to look you up. 

Here are some steps to get the best out of your profile and ensure a recruiter or hiring manager is not put off by what they see. 

Firstly ensure your display picture is professional and presentable. Does the name on your profile match your name on your CV?

Under your name should be the title of your latest role, if you are looking for a position you could add that in for example 

"Project Manager - Looking for a new opportunity"

The top of your profile will display your most recent employers logo and your last educational institute so make sure these are up to date. 


Use this section to describe your latest position with past skills and achievements. This is the first section that will be read so try to keep is short and flowing. 


This will show how regularly you engage on the platform. If you are not looking for a new position its likely you won't check your linked in everyday. However if you are, try and make a conscious effort to share, comment and like on relevant posts by fellow connections. You can always use the search box to search a topic relevant to your industry and engage in conversations. These will all show up on your activity on your page.

Public  Profile Badge Builder

Promote your profile by adding a badge to your blog, online CV or website. You can generate one easily using html via Linked In.

  • From your profile, click on Edit public profile & URL
  • Scroll down to Public Profile Badge - Create a badge
  • Copy the code in step one and paste it either in the text area in your web page or post or in a message to send to your web developer then enter (return) to a new line.
  • Scroll down, choose a badge, copy that code and paste it below the first line of code and publish or send to your developer to add to your website.
It should look like this depending on the style you have chosen. 

Customise your Linked in URL

Now that you understand the importance of customising your LinkedIn URL, what are you waiting for? Luckily, you don't have to be a genius hacker to make this small (yet significant) change to your profile. In fact, the entire process should take you no longer than a couple of minutes. Here's what you need to do:

Step 1: Go to the top of your LinkedIn homepage and click on the 'Me' icon. From there, you should see a drop-down menu. Choose 'View profile'.

Step 2: Head to the top-right side of the page and click the button that says 'Edit public profile & URL'. You will find that this option opens up a new tab in your browser.

Step 3: Under the 'Edit URL' tab, click the small pencil icon next to your current URL. Doing so will mean that you can edit the link to make it shorter and snappier.

So long as the URL isn't already taken by someone else, you should be able to choose whatever you please. Hit 'Save' and you're done!

Related Posts

 Cleaning up your social media accounts


How to use Social Media in your job search 

How to prepare for an interview